Each season the Desigual design team – comprising twenty designers – dreams up a collection of clothes and accessories, built around one single concept, one common thread that makes the line whole resonate to the same philosophy. Thus Real Life, Magic Stories, Luxury Feelings, Me&You, Better&Better, Wow and Life is Cool, are indeed some of the leitmotifs that Desigual has brought very much to the fore.
The Desigual collections – for women, men offer high added value as they are produced in parts, each with its own design, colour and fabric, and then assembled in different combinations. Desigual does not use material in the conventional way, indeed patchworks of off-cuts of different kinds of material is one of the firm’s signs of identity. The spirit is young and happy-go-lucky, improvised and spontaneous, but with a perceptible dose of style and fashion.
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Buffalo, New York, United States
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